Your own bike shop
Our bike presentation room, set up for your visit. Let's say, for example, you're interested in electric gravel bikes. We set the room up with electric gravel bikes and have some demo bike available for you to try. We go through all the motor, battery, system and mechanical aspects from A to Z. No more wading through swathes of other bikes.
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Customer bike lounge
Checkout our reception area, which we've setup as a lounge for you to meet your riding buddies. or a chill-zone for your non-riding partner while you shop with us. We have a Coffee#1 right next to us so if you wanted something different to our free coffee you can bring in a Coffee#1 and sit in our lounge. Oh, and there is car parking right outside the store. And we're easy to find, with Tesco, the Post Office and B&M being our immediate neighbours.
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Clean
The big news is uncluttered. When re started out in 2006 the mantra for shop was 'if you have it in stock, display it'. But that no longer works, customers just get lost in a sea of bikes. So bikes live in our warehouse and come out just for your visit. It's a lot of work but a much better customer experience.
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Not just bikes
Checkout our extensive stock of wheels, we have all types, rim, disc, carbon, aluminium, road, gravel, MTB. We've huge stocks of other componentry, including a lot of hard-to-find componentry no longer carried by Shimano that might be critical to keeping your cherished classic bike on the road.
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We've a huge range of clothing and shoes covering all seasons, including our own Italian designed Ale custom summer jerseys. All at great prices, with additional discounts if you purchase a clothing and accessories package with your new bike from us.
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New bike day
The result? A properly fitted, correct new bike. With new shoes, clothing, maintenance equipment.
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